Communication Platform for Golf Industry Leader
ELITEX built a multi-channel communication platform from scratch for a global golf SaaS provider serving more than 1,000 clubs and 1.5 million players worldwide.
Industry
SportsTech
Technology
.NET
Azure
Bootstrap
Svelte
MSSQL
Entity Framework Core 8
Services
Custom Software Development Services
Front-end Development Services
Software Quality Assurance Services
Customer’s Location
the EU
A Brief Summary
- TL;DR: Our client is a SaaS provider for the golf industry with over 20 years of market presence. They serve more than 1,000 clubs and 1.5 million players worldwide, with software covering tournament management, handicap administration, member operations, and tee time bookings;
- After developing software internally for two decades, the company decided to scale faster through outsourcing. They needed a multi-channel communication platform built from scratch that would integrate with their main product line while also functioning as a standalone solution. The system had to centralize social media presence, email operations, mobile touchpoints, and admin workflows into one management interface;
- ELITEX joined with a dedicated team of four specialists and delivered the fully functional platform in five months. We built it on Svelte for the frontend, .NET Core 8 with Entity Framework on the backend, MSSQL for data, and Azure for hosting. The platform now runs in production with admin-level access controls, publication analytics, scheduled messaging, and automatic user data synchronization with the client's core services. Our collaboration continues on other parts of their product suite.
About the Project
Our client is a SaaS provider for the golf industry with over 20 years of market presence. The company delivers CRM solutions and software products to golf federations, clubs, resorts, and PGA professionals worldwide. Their product suite handles tournament management, handicap administration, member operations, and tee time bookings for over 1,000 clubs serving 1.5 million players.
The client built their reputation through long-term partnerships with major golf organizations and runs all operations through cloud-based infrastructure.
The Challenge
When the client first approached ELITEX, they already had a fully functioning software product. The company was expanding their offering and needed to scale faster than their in-house team could deliver. So, this time, they decided to partner with an external development team rather than hire more staff internally. This decision marked their first outsourcing initiative after two decades of in-house only development.
The client decided to build a multi-channel communication platform built from scratch. It had to integrate with their main product line while also functioning as a standalone solution. This platform needed to centralize social media presence, email operations, and mobile user touchpoints into one management interface, with deep admin capabilities, performance tracking, and automated workflows synced to the client's existing user database.
Our Solution
The client approached ELITEX with clickable wireframes and a clear product vision. The task was to precisely implement their design and build the platform from scratch.
ELITEX assembled a fully dedicated team to bring the concept to life. In 5 months, we delivered a completely functional system that allows users to send messages, create posts, and manage communications across multiple channels. The platform connects with major social networks and email providers, and integrates with the client's mobile application.
Here’s the tech stack used for the project:
- Frontend: Svelte with Bootstrap styling components.
- Backend: .NET Core 8 with Entity Framework Core 8
- Database: MSSQL
- Infrastructure: Azure (hosted through the client’s environment)
Regarding the functionality of the newly created platform:
- The architecture supports both embedded integration and standalone deployment.
- Admin-level access controls manage user permissions across organizational levels.
- Publication analytics provide detailed insights into content performance and audience engagement.
- Scheduled messaging lets clubs plan communications in advance and optimize delivery timing.
- User data synchronization automatically pulls information from the client's core services, eliminating manual data entry.
The Process
The ELITEX team operated with a high level of autonomy in technical decisions. Weekly calls structured the collaboration rhythm, serving as coordination points rather than micromanagement sessions. Each session combined product demos, requirement clarification, and feature planning. From the client side, the product owner, designer, lead engineer, DevOps specialist, and QA tester took part in the collaboration.
The team used Kanban methodology for project management. Communication stayed open throughout, with the client receptive to ELITEX proposals and technical recommendations.
The Project Team
The ELITEX team consisted of 4 specialists: one project manager at 25% allocation, one QA engineer at 25% allocation, one full-time middle front-end developer, and one full-time senior full-stack developer. Delivery took 5 months from start to handover.
The Result
The client successfully launched the communication platform and deployed it to production. The system now serves active end users across their 1m+ client base. Features include channel and template configuration, content creation tools, dashboard analytics, publication management, and user administration capabilities.
Satisfied with the delivery quality and collaboration approach, the client continues working with ELITEX on other parts of their product suite.
Why Choose ELITEX?
The client chose ELITEX for several reasons:
- Shared values and culture fit. Early communication showed that ELITEX operates with honesty and transparency, handles challenges with maturity, and brings proactive thinking without requiring micromanagement. These shared values created a foundation for productive collaboration.
- Direct and transparent communication. The partnership operated without management overhead or unnecessary middlemen. The client worked directly with the development team, which enabled faster decisions and immediate feedback loops.
- Vast technology portfolio. ELITEX's experience spans multiple technology stacks and industry domains. The team adapted to the client's technical requirements without a learning curve, implementing the specific combination of Svelte, .NET Core, and Azure infrastructure.
- Cost efficiency with quality delivery. ELITEX offered competitive rates while maintaining high development standards. The combination of technical capability, clear communication, and reasonable pricing made ELITEX a practical choice for their first outsourcing initiative.
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