Uliana Rapava

Uliana Rapava is Head of Marketing at ELITEX, combining a technical background with deep inbound marketing expertise. Before moving into marketing leadership, she completed a professional program in front-end web development. That foundation shapes how she approaches content and campaigns for a technical audience. She understands the engineering context behind the services she communicates to the market. At ELITEX, Uliana leads marketing strategy with a focus on data-driven content that speaks to decision-makers in software engineering and DevOps. Her approach blends storytelling with analytical rigor. Every piece of content she oversees is built on real performance data and audience research, not guesswork. Uliana is also a certified Google Ads specialist and holds a C2 Proficient English certification from EF SET, the highest level on the CEFR scale. Her fluency supports ELITEX's international positioning and ensures content reads naturally for global audiences. ✍️ — Writes about software outsourcing decisions and marketing approaches for technology companies entering new markets. 🌍 Certifications & training: 🏅 IT Inbound Marketing, XQL Group (2023) 🏅 EF SET English C2 Proficient (2023) 🏅 Google Ads Search Certification, Google (2022) 🏅 Google Ads, Coursera (2022) 🏅 Microsoft Professional Program in Front-End Web Development, SKILLUP Ukraine (2018)