Custom Software Development Trends of 2024: Expert Insights on AI, Blockchain, and More

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Blog / Custom Software Development Trends of 2024: Expert Insights on AI, Blockchain, and More

Companies push forward with technological inventions, robust security solutions, and digital transformation, while the market leverages general and custom software development to adapt to current needs. These two approaches help companies achieve their goals and drive progress in their industries, and each is suitable for specific situations. Let’s compare them and see what custom software products can offer for businesses of all sizes.

What is the difference between generic product development and custom software development?

A generic software product is intended to be sold to multiple customers, and it explains why it’s not that flexible inherently. This kind of product is usually designed to meet a wide range of needs of different audiences. Generic software also considers future updates, basically to keep a specific category’s generic preferences and requirements. When business requirements involve a unique and custom solution to resolve particular issues, generic software is no longer the answer. 

Meanwhile, custom software development is all about tailor-made software developed on time, within budget, and for needs defined explicitly by your intentions. This approach is typically built to serve your specific company needs and build digital solutions tailored to your needs. 

What are the advantages of custom software development?

Advantages of custom software development

Great personalization 

Obviously, developing custom solutions for your project ensures that the software will be highly customizable and thoroughly tailored to your individual needs.

Cost-effectiveness in long-term perspective

Although custom software development is initially more expensive than generic development, it proved beneficial in the long run, as you will use it without further investments.

High security against external threats

Generic and open-source software is hacked more often than custom-tailored since developers optimize security to minimize vulnerabilities.


Custom business software is highly scalable according to your future needs compared to generic solutions. You will feel the difference each time you think about adding a new feature or editing an existing one.


Custom software is developed to be well integrated with other solutions and tools that your business implements. Meanwhile, generic software often has integration issues and requires extra costs to be compatible with existing solutions.

Quick integration possibilities 

Custom software is more open for quick and easy integration whenever it is necessary to adapt existing software to new tech approaches or technologies.

In today’s rapidly evolving digital environment, software development has become essential for companies to gain a competitive edge. As we move further into 2024, businesses should be aware of several latest custom software development trends to stay ahead of the curve. Understanding these tendencies provided by industry experts and incorporating them into development cycles can help businesses create innovative and effective solutions that exceed all expectations.

Latest custom software development trends

Artificial intelligence (AI) and machine learning solutions

The broad implementation of AI and machine learning in various applications such as chatbots, data analytics, robots, image, and voice/face recognition will become even more prevalent, enabling automation of processes and gaining insights from data. ChatGPT, Midjourney, Google Cloud Machine Learning Engine, Azure Machine Learning Studio, Cortana, Google Assistant, Amazon Alexa, and many other AIs have already been at the top trends in custom software development, and nothing seems to be changed in the immediate future. Check our JavaScript for machine learning and artificial intelligence article, where we have covered certain aspects of this important tech trend.

Blockchain technology

Blockchain is a decentralized digital technology that enables secure, transparent, and tamper-proof transactions between parties. The banking and financial spheres use it for safety, data processing protection, and operations. Although it was associated only with cryptocurrencies for a long time, at present, blockchain trends are widely used in multiple industries barely connected with finances, such as insurance, healthcare, agriculture, trading, logistics, etc.   

Cloud computing

Cloud services will continue to be among custom software development trends, allowing businesses to host their application in the cloud and access management from anywhere. Thus, as in previous years, PaaS (Platform as a Service) will continue to grow in popularity. PaaS is the cloud technology model that enables developers to rent everything they need for app development, relying on a cloud provider. Also, we can expect some more specific cloud-based solutions, such as FEaaS (front-end-as-a-service).

DevOps services

DevOps practices will continue to be one of the key trends in software development, emphasizing collaboration and integration between development and operation teams in order to increase the overall speed, quality, and efficiency of the development process.

IoT (Internet of Things)

IoT has been consistently adopted in the software development industry. As the number of connected devices is expected to reach around 31 billion by 2025, according to Statista, they will leverage IoT’s capabilities to a new level. Software solutions must be designed to support processing the vast arrays of data generated by IoT devices.

SPA’s (Single-Page Applications)

A single-page application is a solution when a web browser rewrites only a single web document instead of loading multiple pages. Despite the one-page model, these pages remain fully functional web applications (e.g., most social media and Google Maps are SPAs). With SPA’s, websites work without loading new pages from the server and get a faster and more dynamic customer experience.

No-code/low-code development

Low-code and no-code platforms will gain more popularity continuously, allowing businesses to create software solutions without the extensive coding skills required. Being a custom software solution, no- and low-code enables businesses, especially relatively small-sized ones, to build personalized solutions without significant investments. This approach can be a decent alternative for off-the-shelf generic software.

Which language dominates in software development: JavaScript, PHP, Ruby, Java/Scala, or Python?

The answer to this question is not that straightforward. The top language dominating software development depends on various factors. First of all, we should consider specific project requirements, the project scope, development team expertise, scalability needs, and current market trends in the software industry and then compare them with existing programming languages. Each language has its strengths and weaknesses as well as the scope of work where it is advisable to use.

Most popular programming languages for custom software development

However, we can check the number of developers that use one or another language. JavaScript continued to dominate among coders in the list of the most used programming languages in the previous year – approximately 65% of developers claimed to use JavaScript, according to another Statista survey. Python keeps up with JS, with 48% of coders using it, thus overtaking Java with 33.3%. One of the main relatively new trends in software development considering programming language is Golang by Google. Go skyrocketed around five years ago, and now, around 10% of developers mark it as one of the programming languages they use.

How does software development help different industries?

Industries are using custom software applications for brand promotion and profitability enhancements. Custom software application development has changed the way companies bring their business processes to the next level. Here’s a quick overview of industries hugely benefiting from custom software solutions.  


Health IT, wearable devices, electronic health records (EHR) management, mHealth, as well as telehealth, and telemedicine are currently on the rise and continue to develop at an unprecedented pace. Custom software development in healthcare and medicine helps both service providers and patients with an improved medical facility, quick service, reduced complexity, and compliance with major industry trends and regulations. Regarding custom software development trends, we would separately note the rising role of AI in clinical decision-making, which can significantly improve diagnostic accuracy.

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Cybersecurity and data management in the financial industry, speed and reliability of internal operations, and user-friendly fintech solutions are among the main reasons for investing in robust software. Additionally, implementing custom software development technology trends helps companies improve their financial reporting, regulatory compliance, and risk management.


Customized software apps in retail enable the industry players to improve supply chain management, customer service, and overall functionality while reducing related operational complexities. Custom applications help demonstrate comprehensive project information, promote products, reach customers faster, reduce costs, and increase sales rates.

Education and Online Services

E-learning software has experienced a significant rise, considering the great spread of remote education. Educational institutions started extensively using custom applications for single-platform online learning, database management, etc. At the same time, it is hard to say whether the wide dissemination of the new online learning platforms is the cause or the result of the tremendous global transition to remote during the last several years.


At present, consumers prefer to access services with fewer clicks. Entertainment services have gone online and strive for ease, intuitiveness, and customer convenience. With great probability, you have one of them playing in one of the browser’s windows right now.

Significant reasons why outsourcing custom software development is good for your business

Why should you consider outsourcing custom software development?

What drives businesses to outsource their software development to third-party companies? There are many reasons behind such decisions; let’s check what makes the software development market so attractive.

It’s cheaper

Outsourced work allows you to cut up to 70% of costs compared to in-house expenditures in Europe or North America. 

It takes less time

Your project gets shorter time-to-market with experts working on it around the clock and improves competitiveness. 

It’s very flexible 

Outsourced software projects are very scalable. In this case, changes can be introduced whenever necessary without significant losses.

Great professionals on board

Outsourcing opens the international talent pool where you can find and hire professionals for any project you need. You’re not limited to geographical restrictions.

It’s techy and up-to-date

With various people from worldwide working on your app, you get access to continuously evolving technological progress and keep up with the latest market trends

It’s safer and less risky

Outsourcing companies often take full responsibility for developing your project and its security. They implement all necessary measures to minimize risks associated with software development. 

How to choose a custom software development company

Software development has become integral to business strategies worldwide lately. As businesses strive to stay competitive and meet evolving needs, custom software development has become critical in achieving their goals. Bespoke software solutions can be a good idea for many businesses seeking success in the digital world. However, an in-house developers team is not always a reasonable decision. And here comes outsourcing development.

Why should you choose ELITEX?

Getting the right outsourcing partner is often an issue for businesses: where to start, which questions to ask, and how to find your perfect custom software development match without spending months on searches. We have prepared a quick guide on offshore software development outsourcing in order to help you navigate this complex landscape. Our tutorial provides practical tips and real-life examples to help you make informed decisions and avoid common pitfalls.

In case you seek outsourcing opportunities, check out ELITEX. We’ll ensure that your project will drive profit in the future and meet your expectations with our skilled professionals. Whether you’re looking to develop a new software solution or upgrade an existing one, our team can help. We implement custom software development market trends to make solutions that exceed your expectations, using the latest technologies and best practices. Contact us today to learn more about our services and how we can help you drive future profit.

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What are the top trends in custom software development in 2024?

The most promising technologies in machine development as of 2024 include DevOps services, low-code and no-code platforms, cloud-native architecture, artificial intelligence and machine learning, and blockchain technology. At least, here are those that you can hear a lot about.

How can businesses incorporate new tendencies into their development cycles?

First of all, businesses must stay informed about the latest trends, research their applicability to a particular industry, and gradually integrate them into existing processes.

Can implementing the latest technologies and trends in software development help businesses stay competitive?

Although it is hard to make an accurate estimate of the impact of the new technologies, the answer is definitely yes. Incorporating the latest technologies can stay competitive by allowing companies to provide innovative and effective solutions that improve overall customer satisfaction.

How often do custom software development trends and general IT tendencies change and evolve?

The new technologies, especially when it comes to the IT sphere, tend to evolve rapidly, often on an annual or even monthly basis. Let’s say that technologies change drastically about every two years, similar to the situation with the number of transistors according to Moore’s law.

What are emerging AI trends changing the landscape of custom software development?

The most encouraging AI technologies changing the world in 2024 include natural language processing, machine vision, conversational interfaces, graphic processors, and predictive analytics.

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